Benefits and Challenges of a Career in Direct Marketing

img-solutions-direct-marketingInternet or Direct marketing may be a new term in our dictionaries however it is not a new concept. Direct or Internet marketing is ‘the’ way to send a message to the customer directly through various channels that eliminate the middle men or indirect means to interact with the customer. This has been done since marketing began albeit in undefined ways and now with the advances in technology, Direct/Internet marketing has become the most preferred way to reach the customer directly to promote a product, a service, a company… a message.

Direct marketing is a preferred way of knowing how the intended product PR message is faring with the masses because the responses can be quite immediate. That is why with the increasing competitiveness in businesses and the need to reach out to the customers in a more effective manner, a career in direct or Internet marketing is a very rewarding. Everything depends on marketing and whether a product will sell or not and whether the masses will pay heed to a social awareness message or not, depends mainly on how well it has been marketed.

Marketing Plan Secrets – Advantages Of Web Communications

global online communicationsWith companies embracing new technologies and customers becoming increasingly tech-savvy, more emphasis is placed upon online marketing. Marketing plans lacking a clear and effective web strategy are missing out on huge opportunities, customers and profits.

Having a comprehensive marketing approach is a must in today’s digital world. The winners are those who understand the importance of combining powerful online and offline marketing strategies to deliver their message and stand out from the crowd.

Why should you use web communications in your marketing approach?

The following five advantages will help you decide whether or not to add this strategy to your current marketing model:

1. Pictures.

A picture tells a thousand words. The boom of Instagram and Pinterest amongst individual users and brands is obviously confirming this statement.

Whether you include a picture in your blog or you post a quote with a background image on Facebook, you will attract more views than if you don’t. Statistics proves that a blog post without a picture has little pulling power. The same is true for your social networks if you focus solely on text messages.

2. Video.

Video conferencing, web TV and all other types of video marketing have massively shaped the way we communicate, learn and share promotional campaigns with our target audience.

Web meetings for example are a fantastic cost-saving and productive way that allows corporations as well as small businesses and individuals to stay connected.

3. Audio.

People adore pictures and love to see videos, but there is still a huge demand for audio. You can’t read while you drive but you can definitely listen to an audiotape or mp3.

The fact that several big companies have failed to embrace new technologies and are now rushing into podcasting, highlights the importance of audio.

Ever thought of having your own podcast show? Include podcasting into your web communications strategy and give it a go.

4. Interaction.

Web communication is more than just creating social media content. The key here is to engage the audience and to interact with your subscribers, prospects and customers. Whether it’s your blog, the email or newsletter you send out once a week, or a consulting session you have with one of your loyal customers on Skype, interaction means being open and embracing feedback. The more you know about the challenges and preferences of your target audience, the better you can market to them.

5. Insights.

This big advantage is often overlooked. Web, social media and email analytics provide valuable information and insights about your audience’s online behavior. How well did your campaigns work? Did you achieve the results you planned?

Combine the analytics and see which online strategy had the highest impact on your company’s results.

There are certainly loads of other advantages to having a thorough web communication strategy in place but the five ones mentioned above should give you a hint whether to include this into your marketing plan, or continue disregarding what is happening with your customers and the world around you.

Bottom Line: Are you ready to improve your web communications strategy?

Then I invite you to check out Xn–internettmarkedsfring-6fc for a first-hand experience on how to generate massive traffic to your website and become the trusted authority in your niche.

5 PPC Marketing Techniques to Improve Your Business ROI

online-marketing-strategyPPC, abbreviated as Pay Per Click is an online marketing tool wherein the product or service provider places an advertisement on a strategically suitable host website. The host gets paid every time the advertisement is hit by user. PPC campaigning can be further equipped for higher yields through some over the top techniques like the ones discussed below.


As goes the thumb rule of advertising, location is the crux behind effective advertising campaigns, both online and offline. Geo-Targeting is one such online tool which provides customer specific content to varied users based on their geographical location. Use of geo-tagging in the pay per click campaign increases higher user adaptability, resulting into a higher return.

Keyword Length

Although long keywords are often taken as negative in terms of content strategies, usage of long keywords on the advertisement banner of a pay per click campaign can catch attention of target users more specifically.

The A/B Test

Before launching the final campaign, two variable models of a pay per click ad can be tested against live traffic on a web page to analyse which model has a higher return and the final campaign model can be built in retrospect. This technique is called A/B testing and holds wide use to target higher return on investment.

Timing Analysis

Observing the record time in a particular cycle when the traffic is maximum can prove to be an advantage in terms of investment. The PPC ad placing can be done more strategically at specific time zones, saving extra ad posting expense.

GQS – The “Google Quality Score” board

Google quality score puts PPC ads and web landing pages on a score band of 1 to 10. The values determine the quality of the particular ad in place. An in-depth analysis through the Google quality score tool can prove be to a great advantage in building a quality PPC campaign.

Of course, there are many return leveraging techniques apart the above five which can fetch a high ROI if used in the right pattern. You need to choose one that suits you needs as an internet marketer.