With companies embracing new technologies and customers becoming increasingly tech-savvy, more emphasis is placed upon online marketing. Marketing plans lacking a clear and effective web strategy are missing out on huge opportunities, customers and profits.
Having a comprehensive marketing approach is a must in today’s digital world. The winners are those who understand the importance of combining powerful online and offline marketing strategies to deliver their message and stand out from the crowd.
Why should you use web communications in your marketing approach?
The following five advantages will help you decide whether or not to add this strategy to your current marketing model:
A picture tells a thousand words. The boom of Instagram and Pinterest amongst individual users and brands is obviously confirming this statement.
Whether you include a picture in your blog or you post a quote with a background image on Facebook, you will attract more views than if you don’t. Statistics proves that a blog post without a picture has little pulling power. The same is true for your social networks if you focus solely on text messages.
Video conferencing, web TV and all other types of video marketing have massively shaped the way we communicate, learn and share promotional campaigns with our target audience.
Web meetings for example are a fantastic cost-saving and productive way that allows corporations as well as small businesses and individuals to stay connected.
People adore pictures and love to see videos, but there is still a huge demand for audio. You can’t read while you drive but you can definitely listen to an audiotape or mp3.
The fact that several big companies have failed to embrace new technologies and are now rushing into podcasting, highlights the importance of audio.
Ever thought of having your own podcast show? Include podcasting into your web communications strategy and give it a go.
Web communication is more than just creating social media content. The key here is to engage the audience and to interact with your subscribers, prospects and customers. Whether it’s your blog, the email or newsletter you send out once a week, or a consulting session you have with one of your loyal customers on Skype, interaction means being open and embracing feedback. The more you know about the challenges and preferences of your target audience, the better you can market to them.
This big advantage is often overlooked. Web, social media and email analytics provide valuable information and insights about your audience’s online behavior. How well did your campaigns work? Did you achieve the results you planned?
Combine the analytics and see which online strategy had the highest impact on your company’s results.
There are certainly loads of other advantages to having a thorough web communication strategy in place but the five ones mentioned above should give you a hint whether to include this into your marketing plan, or continue disregarding what is happening with your customers and the world around you.
Bottom Line: Are you ready to improve your web communications strategy?
Then I invite you to check out Xn–internettmarkedsfring-6fc for a first-hand experience on how to generate massive traffic to your website and become the trusted authority in your niche.